Who is Involved in NZSA?

Who is involved in NZSA?

The NZ Sports Academy coaching team are here to give you the best coaching experience

Jim Love


Jim LoveNew Zealand Sports Academy Director/Founder

Jim is a former Māori All Black Assistant Coach, Tongan Rugby World Cup Coach and former Māori All Black player.

His vision to create a unique sports and career training programme for aspiring sports professionals resulted in the establishment of the New Zealand Sports Academy in 1999.

Jim is the former coach of Arix Viadana in Italy, winners of the Italian Cup (May 2007).




Darrel Shelford

Darrel Shelford

New Zealand Sports Academy Director

Darrel started his playing career in rugby and played Bay of Plenty representative rugby for 7 years, before making the NZ Māori All Blacks team, and being named as an All Black trialist.

He then switched to professional Rugby League and for the next 10 years he played for a number of teams including Bradford Northern, Huddersfield Giants and the Scotland Rugby League team. He was also assistant coach for the Bradford Bulls for six years, and helped set up the Bradford Bulls Rugby League Academy. Before returning to New Zealand, Darrel was also contracted as an assistant coach to the UK’s Saracens Rugby Club.

Darrel was assisting Jim with the Arix Viadana team in Italy.

Currently Darrel is assisting with the BOPu19 squad.

 Rotorua Team

Noeline Taurua

Noeline - WebNew Zealand Sports Academy Director of Netball

Noeline is a former New Zealand International netball representative, who played in the Silver Ferns team that won a silver medal at the 1998 Commonwealth Games in Kuala Lumpur.

A High Performance coach for 12 years, Noeline’s experience covers international, national, academy and secondary schools levels. Her track record of success in New Zealand is unrivalled.

She coached Kia Magic to ANZ Championship title winners, sole New Zealand team to date. She was an Assistant coach for New Zealand Silver Ferns to Constellation Cup title against Australia in 2012. Noeline is currently coaching The Southern Steel.

2011 – Assistant coach New Zealand Silver Ferns to series wins against England and Australia;

2012- Winner Bay of Plenty Coach of the Year award to name but a few.

Wellington Team

Liam Hae Hae

Tutor / Strength & Conditioning Coach

“It takes a single spark to ignite a raging blaze”.

As a young person who enjoyed rugby but never thought about a career within the game, Liam is a true example of never giving up on your dreams.

Playing rugby since the age of 5, Liam has played competitively for clubs, schools and Bay of Plenty. As an ex student of the New Zealand Sports Academy , Liam now resides in Wellington as the head tutor/strength and conditioning coach of the Wellington Academy where he strives to uphold the mana and traditions of the organisation. Having been involved with the New Zealand Sports Academy for the       past 4 years, Liam hopes to continue inspiring and developing young athletes throughout New Zealand


Head Office Team

Jeanna Love

Jeanna LoveDirector / Business and International Manager (Bachelor of Management studies)

Jeanna started the NZSA with her husband, Jim in 1999 and controls the finance and administration for NZSA.

Jeanna is also a part time business advisor for Poutama Trust which assists Maori in business, a board member of Manaaki Ora Trust, which governs Te Utuhina Manaakitanga Trust and Tipu Ora Trust, mother to Ania 21 and Matea 13, and has completed her Postgraduate diploma in finance.


Vicky Ward

Financial Controller / Administration Manager

Vicky joined the team in 2014 after graduating from the University of Waikato with a BBA major in Accounting.  She came to New Zealand in 2008 from the UK and she is currently studying towards her Chartered Accountants qualification.


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“My time at the NZSA was an amazing experience. Not only was I able to work with world-class coaches and train in an international stadium but I was also able to learn that the game of rugby is a vehicle for appreciating all life has to offer.”

Alexis Alfaro, USA